5 Ways to Market Your Brand Through Social Media

Social media has changed the way people interact online. It's time to take advantage of these changes and start using them to your advantage. Read more about how to market your brand through Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Google+, Snapchat, and more.

 

 

Marketing on social media is an important part of any business strategy. Whether you're looking for new customers, increasing sales, or just trying to promote your brand, there are many different ways to use social media to reach your goals.

 

 

 

 

Create an Engaging Profile Picture.

 

A profile picture is one of the first things visitors see when they visit your website or social media profiles. Make sure it represents who you are as a company and what you do. If you're not sure where to start, check out our guide to creating a professional profile picture.

 

Instagram photo size: 1080px * 1080px

 

Size: Minimum 110x100px, ratio 1:1 (square)
 
The profile picture you see on your smartphone is 110x110px and 180x180px on your desktop. 
 
However, it is recommended to upload a large image for a clear profile image. When you post a high-resolution image, it saves it separately in 320x320 pixels and 150x150 pixels for fast loading on Instagram (outputs differently depending on your device) 
If you take a hint here and upload at least 320x320px images, you will be able to see a clearer profile image. 
 
The original profile picture uploaded to your Instagram official account is 1080x1080px. (The file capacity is very small because it is a logo image.) Many companies, including Instagram and Apple, have uploaded high-resolution logo files of 1080x1080px as profile images. 
 
*If you upload full-color photo images such as faces and landscapes as profile images, we recommend 320x320 pixels or more, and low-capacity images such as logo files that convert vectors are 1080x1080 pixels.  
 
What to check before uploading a profile picture
The profile picture removes the edges and shows them in a circle, so in the case of the logo, check to see if there are any cuts and if the image is too full in the circle and upload it.
In addition, since it is printed on the screen in a small size, detailed images or small letters cannot be identified, so it is recommended to simplify the image so that it can be seen well even at 110 pixels. 

 

 

Build a Strong Following.

 

You need to build a strong following before you can expect to make money off of your social media accounts. To do so, you'll need to engage with your followers regularly by posting interesting content and interacting with them.

 

 

Promote your account. No matter how well you decorate your profile and feed, you can't increase your followers unless you're exposed to people. Let's promote my Instagram account to many places as much as possible. It's good to post it on other SNSs and write it down in the mail signature column, but it's most effective to send people a link to my account directly.
Writing down your Instagram account on your business card is also a good way in the long.

 

 

Writing in detail. When you write in a photo description, you should write something that people can read with interest. If you give a sense of communication by writing humor, questionable sentences, or detailed stories, people are more likely to follow me.
Let's write content that can draw people's participation. "If you agree, please double-click on the picture!" "Follow and you'll hear more."

 

 

Upload with a time difference. You may want to increase your followers quickly by posting a lot of pictures, but in fact, people don't really like people who post too often. This is because if I post a lot at once, my followers' timeline will be filled with my pictures. In this case, you may lose even your original followers, so be careful.
An average of one to three photos a day is appropriate.

 

Promote Your Business with Hashtags.

 

Hashtags are a powerful tool for marketers because they allow users to search for topics within a particular hashtag. This means that when you use a hashtag, you're not only promoting yourself, but also other brands who are using the same hashtag.

 

People start spamming hashtags to get more 'likes'.Every post you post uses as many hashtags as possible that are not relevant to the content.

 

When you use hashtags, you must use hashtags related to your post. Then, mix them properly with hashtags that people use a lot.It's not good to use hashtags that you use a lot.

 

 

Share Quality Content.

 

If you want to build an engaged community on social media, share quality content. People will follow those who consistently post high-quality content.

 

That’s why you should always check if your photos or videos:

• follow the correct sizes
• display properly on all devices
• are high quality (not pixelated or cropped)
• fit the platform they are published on
• include all of the desired elements

One approach you must follow is to post a post that you want to read and interact with yourself. It is difficult but necessary to reduce noise because the audience is so full of information these days. Avoid posting general information and make sure your post has at least one takeout.

 

Often the problem is not content or communication itself, but the audience you're trying to reach. Even if your content is high-quality, it may not resonate with your followers if they are generally not interested in what you offer.

 

 

Focus on Customer Service.

 

You should also focus on customer service. This means responding quickly to comments and questions, providing helpful answers, and being available when customers need help.

 

 

When interacting with followers, it's good to press comments and likes. You should communicate with as many people as possible. Instagram algorithms have changed, showing more exposure to accounts with many exchanges.